The most common business model for search engine ads is pay per click (PPC)*.
PPC search engine advertising allows for a rapid ad exposure. But you must control the amount you spend on your marketing campaign and the queries where you want your ads to appear. That necessitates PPC Management Services.
Pay per click (PPC) refers to the online advertising payment model in which payment is based on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.
PPC ads can appear at the top position on a search engine results page (SERP) and are labeled in various ways**. These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.
HOW PPC TEAM CAN HELP?
SEARCH ADVERTISING
Search Advertising or PPC Services is a powerful way of getting in front of people who are searching for the services you are offering. It is the smartest way of appearing in the search results outperforming the competition
DISPLAY ADVERTISING
A display advertising can quickly generate a lot of traffic to your website by providing contextual value to the visitors. Display Ads brings a much broader platform to showcase your Ad in front of the right people.
PRODUCT LISTING ADS
PLAs are a powerful way of selling your products through Google Network. These Ads let you convert your products from Google Merchant Center into quick shopping advertisements for items you want to promote.